Marketing

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. It comprehends important business metrics, such as ROI, marketing attribution and overall marketing effectiveness by using data from across all marketing channels and consolidates it into a common marketing view.

Sales

Sales being a critical part of any business, monitoring sales data and referring sales report helps increase performance and optimize actions. The right choice of analytics methods saves time of reporting that quickly identify key sales metrics like top performing regions, account types, customer retention, and customer acquisition costs.

Flavours & Perfumes

The ability to perform accurate qualitative and quantitative analysis of perfumes or flavoured products is essential to the flavour and fragrance industry.

Leverage appropriate sensory science methods to gather data that provide competitive analysis, consumer preferences, determine regulatory and environmental compliance, assess product adulteration, acceptance before mass production

Media & Entertainment

The media & entertainment industry, which includes television, films, radio, print, social network and branded entertainment. This data could be collected through quantitative, qualitative or secondary research as well as consulting frameworks. Analysis of this data can lead to better understanding of what content and offerings drive the highest profitability in terms of Prediction of Audience Interests, Insights into Customer Churn, Optimize Scheduling of Media Streams, Content Monetization, Effective Ad Targeting.

Energy & Utilities

The Energy and Utilities industry is undergoing a major transformation with the advent of smart sensors, smart meters, and IoT-based technologies. The analytics landscape is rapidly changing for Energy and Utility companies, in order to accurately predict demand, control costs, and improve business decisions, utility companies need data solutions that directly impact business performance by lowering costs, improving services, uncovering risks and effectively support customer engagement. The Utilities intend to better understand and shape customer usage, improve service levels and availability, and detect and prevent energy theft, whereas Consumers wants more control & insight into energy consumption.

Education

Smart ways to measure the pace of student learning and educator effectiveness. The data from website usage, email and social networks, among other sources is analyzed to generate reports and insights that help Education Institutions to measure things and make decisions to improve student learning. Target Student Scholarships, Improve Admissions ROI, Identify At-Risk Students, Track Attendance, Evaluate Curriculum, Identify Key Donors and Investors, Save on Operations etc

Resource Management

The hope of improving employee performance and therefore getting a better return on investment leads to the application of math, statistics and modeling to employee-related data to see and predict patterns. It helps to measure the level of expertise and skill of your workforce, the acquisition and management of talent, operational efficiency of people, staff turnover rates. The analytics helps to get deeper insights into what is happening in the workforce, how it is affecting the business and how business outcomes can be improved with data-driven decisions.

Retail

Leading retailers are overdriving their multi-channel shopper experiences to deliver more loyalty, revenue and improved performance by gaining superior insights through advanced analytics. Leverage the data to derive fact-based insights on customer behaviour and develop a personalized customer centric approach to product, marketing, pricing and channel strategy that includes future trends, competitor monitoring, trend prediction, bench-marking, cross-sell recommendations.